Culture&Art·Mediacontents·Travel·Sports&Enter.

"K-Wave Culture"

01.

Mediacontents

Hallyu, "Korean Wave" culture, used to refer to the phenomenal growth of Korean culture and popular culture encompassing everything from music, movies, drama to online games and Korean cuisine just to name a few. Hallyu first spread to China and Japan, later to Southeast Asia and now to Americas and Europe where it continues to have a strong impact. And now K-wave rise the mainstream in the world.

We, ieum, analyzes K-wave industries and Korean Fandom culture as well as "The Impact of Korean Wave Cultural Contents" on the Purchase of K-Food(Han-Sik, Kimchi/Bulgogi/Bibimbob), K-Beauty and Korean Products in Asia, Americas, Europe and Africa.
Our data catalog helps you to plan the marketing & sales strategy and to design the product by target.

img src : free

KPOP

BTS as Mega-Hit Idol group  impact on the Economy and Politics as well as Socio-Culture with its fandom "army"

img src : reuters

K-Film

From Parasites(Oscar) and Minari(Academy) to Squid game(Netflex) which attack the world and make peoples play the korean kids' game.

img src : https://seoulz.com

eSPORTS

Korea which has become a MECCA for gamers all over the world. You can learn the eSports market and consumer trend.

img src : fox

TV Entertainment

"Running man"(Zhejiang Satellite TV)  in Asia and now "Masked Singer"(Fox) and "I Can See Your Voice"(Fox) in America and europe.

02.

Travel

Trend      

Now a year into the COVID-19 pandemic, it’s clear that consumers are eager to begin traveling again once vaccines become widely distributed and there’s Pent-Up Demand for Travel, but COVID Has Altered Consumer Behavior.
Travelers’ experiences during COVID-19, including habits and behaviors they’ve acquired during this period, will affect the ways people travel moving forward.

Longlist  

Travel products and Lodging Facilities DB by Traveler's demographics(gender, age, region), by costs by travel type, by accommodation type and etc.

03.

Experiential Themepark

Trend    

We offer the most promising items matched with the "future consumer fitness" by consumer trends, market attractiveness, government policies and 2055 Future Trends in the industry.

Shortlist

Experiential facilities and Open studio DB that have the highest potential in the next 3-5 years, 10years or 30 years around the world including the hit products obtained on the best performing sales channels.

04.

Edutainment

Trend      

Free Learning Semester have intensive experiential programs and have developed over a long period.

Additionally it has been evolved into Edutainment industry converged with Contents Industry.

So We offer the data catalog for the direction as following;
□ Integration academic curriculum and experiential curriculum equally.
□ Aligned experiantial activities in and out of educational system.
□ Convergence Field Trips and Extracurricular Activities to Contents industry

Shortlist  

Edutainment products and Facilities DB by parents' demographics(gender, age, region), by costs by Edutainment purpose, by Facility type and etc.
And especially matched to Education policy by country.

05.

Sports

We provide Sports Facilities DB, by country and by purpose, composed with Off-season training facilities, Match venues and Tourist courses to sports clubs(Pro & Amateur Team), Schools, Sports communities.


Soccer

Base
ball

Basket
ball

Golf

Swim

Ice
Hockey

Snow
Board

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